Ophthalmology Business

SEP 2018

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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TM digital.OphthalmologyBusiness.org Vol. 9, No. 3 September 2018 • Ophthalmology Business 3 September 2018 Stacy Jablonski Editor stacy@eyeworld.org Julio Guerrero Graphic design julio@eyeworld.org Susan Steury Graphic design assistant susan@eyeworld.org Paul Zelin Sales paul@eyeworld.org ASCRS Publisher: Ophthalmology Business is published quarterly by ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; telephone 703- 591-2220; fax 703-273-2963. Printed in the U.S. Editorial Offices: Ophthalmology Business, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; 703-591-2220; fax 703-273-2963;email: stacy@eyeworld.org Advertising Offices: ASCRSMedia, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; toll-free 800-451-1339, 703- 591-2220; fax 703-273-2963; email: cathy@eyeworld.org Copyright 2018, ASCRS Ophthalmic Services Corp. 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Letters to the editor and other unsolicited material are assumed intended for publication and are subject to editorial review and acceptance. P atient compliance is an evergreen issue, but if you're really hoping to improve compliance, at least pre- and post-cat- aract surgery, this month's feature provides some concrete ideas. Several physicians in "10 tips to streamline your cat- aract surgery instructions" share their thoughts on how to improve patient compliance, including writing instructions down, verbal repetition and reviewing the information with patients and their families regularly, providing online tools, and considering a dropless regimen or having patients bring drops to their clinical visits. Speaking of evergreen issues, physician burnout is addressed in "A hard look at burnout." Amy Windover, PhD, explains in the article the results of a survey at the Cleveland Clinic that found 35% of physicians across medical specialties are burned out. Dr. Windover also discusses some steps the Cleveland Clinic has taken to try and improve factors that might lead to physician burnout. With patients perhaps more willing to shop around for a doctor who best suits their needs and personality, how to create and maintain patient loyalty is an important topic. Fortunately, a nationally representative survey found that patient loyalty in ophthalmology is at a "remarkable level." That said, there is always room for improvement. Learn more in "What drives patient loyalty in ophthalmology and how to increase it in your practice." John Banja, PhD, shares the current status and possible future of artificial intelligence in ophthalmology, both from clinical aspects as well as business, in "Artificial intelligence in ophthalmology: Clinical prac- tices and business implications." From a business standpoint, artificial intelligence technologies could reduce costs and/or could take some time burden off of busy clinicians. "Perhaps more than anything, though, these technologies will open up business opportunities for image-reliant practic- es throughout the world," Dr. Banja noted in the article before concluding that "it behooves everyone with a stake in the outcome to learn and esti- mate the quality and scope of AI's clinical applications so as to plan their business futures wisely." Finally, as this is the last issue of Ophthalmology Business, the team would like to sincerely thank readers for their support over the last 9 years. We will continue to bring ophthalmologists highly relevant arti- cles related to the business of their practice within each monthly issue of EyeWorld. Please contact the EyeWorld team if you have an idea for a future article. Thank you for reading! —The Ophthalmology Business team

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