Ophthalmology Business

FEB 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/108440

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TM www.OphthalmologyBusiness.org Pioneering the search for ophthalmic rewards P. 16 Selling your practice Vol. 3, No. 1 P. 16 eZINE January 2013 February 2013 TM www.OphthalmologyBusiness.org Pioneering the search for ophthalmic rewards P. 10 An ASCRS Publication Donald R. Long Publisher don@eyeworld.org Julio Guerrero Graphic Design julio@eyeworld.org Jena Passut Editor jena@eyeworld.org From the publisher A s a physician, you must not only monitor your patients' needs over time, you must also be aware of business needs and how these may impact the direction, necessary changes, and future of your practice. Oftentimes, new technology plays a role in the business aspect of ophthalmology. In this issue, Ophthalmology Business contributing writer Vanessa Caceres has highlighted the way a new smartphone app could be useful in ophthalmology ("Eyeing a useful ophthalmic dictionary app," page 8). The direction of your practice is a major topic in this issue. Contributor Mark Kropiewnicki touches on the value of a structured and well thoughtout business plan within an ophthalmology practice ("Your ophthalmology practice needs a strategic business plan," page 14). When it comes to the possible sale of a practice, contributor Brad Ruden examines some of "The tax consequences of selling your practice" (page 16). With the introduction of so many new companies and technologies, contributing writer Maxine Lipner addresses "Pioneering the search for ophthalmic rewards: venturing into new startup territory," (page 10). We hope you find these articles useful. As always, thank you for reading. Stacy Majewicz Managing Editor stacy@eyeworld.org Daniela Galeano Production Assistant daniela@eyeworld.org Don R. Long Publisher Advertising Sales Jeff Brownstein jeff@eyeworld.org Paul Zelin paul@eyeworld.org ASCRS Publisher: OPHTHALMOLOGY BUSINESS is published quarterly by ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; telephone 703-591-2220; fax 703-591-0614. Printed in the U.S. Editorial Offices: OPHTHALMOLOGY BUSINESS, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; 703-591-2220; fax 703-591-0614; email: jena@eyeworld.org Advertising Offices: ASCRSMedia, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; toll-free 800-451-1339, 703-591-2220; fax 703-591-0614; email: cathy@eyeworld.org Copyright 2013, ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Letters to the editor and other unsolicited material are assumed intended for publication and are subject to editorial review and acceptance. February 2013 • Ophthalmology Business eZine 5

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