TM
www.OphthalmologyBusiness.org
Pioneering the search for ophthalmic rewards
P. 16
Selling your practice
Vol. 3, No. 1
P. 16
eZINE
January 2013
February 2013
TM
www.OphthalmologyBusiness.org
Pioneering
the search for
ophthalmic
rewards
P. 10
An ASCRS Publication
Donald R. Long
Publisher
don@eyeworld.org
Julio Guerrero
Graphic Design
julio@eyeworld.org
Jena Passut
Editor
jena@eyeworld.org
From the publisher
A
s a physician, you must not only monitor your patients' needs
over time, you must also be aware of business needs and how
these may impact the direction, necessary changes, and future
of your practice. Oftentimes, new technology plays a role in the
business aspect of ophthalmology.
In this issue, Ophthalmology Business contributing writer Vanessa Caceres
has highlighted the way a new smartphone app could be useful in ophthalmology ("Eyeing a useful ophthalmic dictionary app," page 8).
The direction of your practice is a major topic in this issue. Contributor
Mark Kropiewnicki touches on the value of a structured and well thoughtout business plan within an ophthalmology practice ("Your ophthalmology
practice needs a strategic business plan," page 14). When it comes to the
possible sale of a practice, contributor Brad Ruden examines some of "The
tax consequences of selling your practice" (page 16).
With the introduction of so many new companies and technologies,
contributing writer Maxine Lipner addresses "Pioneering the search for ophthalmic rewards: venturing into new startup territory," (page 10).
We hope you find these articles useful. As always, thank you for reading.
Stacy Majewicz
Managing Editor
stacy@eyeworld.org
Daniela Galeano
Production Assistant
daniela@eyeworld.org
Don R. Long
Publisher
Advertising Sales
Jeff Brownstein
jeff@eyeworld.org
Paul Zelin
paul@eyeworld.org
ASCRS Publisher: OPHTHALMOLOGY BUSINESS is
published quarterly by ASCRS Ophthalmic Services
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All rights reserved. No part of this publication may
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February 2013 • Ophthalmology Business eZine
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