Ophthalmology Business

FEB 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/108440

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Page 8 of 16

ophthalmic dictionary app by Vanessa Caceres Contributing Writer Publisher of popular dictionary updates for smartphones Pop quiz: When people in your office need help spelling or understanding an ophthalmic term, where do you usually direct them? Chances are, "The Little Green Book"—aka, the "Dictionary of Eye Terminology"—is one of your main resources, if not the principal resource. It may even be a staple in some of your lab coats. Now, you and your office staff can use the "Dictionary of Eye Terminology" as an app on your phone. Gainesville, Fla.-based Triad Publishing released its Eye Terms app for the Android in December and the iPhone shortly before that, said Michael Rubin, the San Franciscobased product developer who designed the app. "For almost a decade, users of the 'Dictionary of Eye Terminology' were asking us for a version they could use on their smartphones," said Donna Hamon, who works in customer service for Triad Publishing. "Earlier technologies didn't make this feasible. In 2012, Triad was able to create the Eye Terms app, an interactive and fully searchable version of the sixth edition of the dictionary." Handy and useful The idea behind the app was similar to the idea behind the dictionary, Mr. Rubin said—to make it handy, simple, and useful for anyone in the ophthalmic industry. "Everyone's got a phone, so you make the dictionary into an app, add all the words in, and you can add great digital features like a history file when you look something up or links inside a word," Mr. Rubin said. The app sells for $21.99 (the print version of the book is $36.95, according to Triad's website). The app includes 5,000 of the most frequently used words and phrases affiliated with the eye and vision. It also includes more than 1,000 abbreviations and acronyms. As with the dictionary, the definitions are in English that is easy for non-physicians to understand—an important point considering that many people who use the dictionary are techs, administrative staff, and others, Mr. Rubin said. Considering that medical terms are not always easy to spell, the app accounts for misspellings, so you do not have to correctly spell a word to find it. The app will be updated from time to time as new terms are added or even deleted. This kind of updating is much simpler with an app compared with a book, Mr. Rubin said. Eye Terms has already had "brisk sales" from word-of-mouth via LinkedIn's professional ophthalmology groups, Ms. Hamon said. One ophthalmologist who has found the app handy is William T. Driebe, M.D., Department of Ophthalmology, University of Florida, Gainesville. "This makes the dictionary more usable," he said. "It's easier to find terms via the app and is user friendly." Dr. Driebe noted that the original dictionary had been a constant companion for secretaries, technicians, students, and residents in his department. It now has more utility because of search tools available with the app, he explained. OB Contact information Driebe: 352-273-7541, bdriebe@ufl.edu Hamon: donna@triadpublishing.com Rubin: 831-251-9963, rubin@droidmaker.com February 2013 • Ophthalmology Business eZine 9

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