Ophthalmology Business

APR 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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continued from page 21 internet. By 2014, mobile internet use is expected to surpass desktop internet use. The ubiquitous Apple iPhone, while still showing very good sales numbers, has been surpassed in sales by the Android smartphone. The Android also has more predicted app downloads, at 58 billion annual app downloads by 2016, while the projected number for the iPhone is 27 billion. reached 4 billion. A total of 800 million unique users visit the site every month. A total of 86% of mobile internet users are using their devices while also watching television. Companies have seen the light: In 2010, 79% had at least one social media platform, and by 2012, that number had risen to 87%. Physicians are also using the new technology; more than 80% of doctors report that they are using or will use tablets in their organization. "[This] indicates that as a group, we are recognizing the importance of staying ahead of the curve," Dr. Awdeh said. Smartphones and tablets have become ubiquitous "Eighty-one percent of adults use the internet, and in low-income households, smartphones are the primary source of internet access," Dr. Awdeh said. And there is no turning back: Smartphones are predicted to outsell feature phones this year, for the first time on an annual basis, the International Data Corporation found. Around the world, more than one in four mobile phones are smartphones. Soon, the desktop computer will no longer be the primary way people access information on the Mobile healthcare is a growing market Attitudes toward the use of technology are changing within medicine as more and more patients adopt the technology and physicians are realizing its full potential, Dr. Awdeh said. "It is particularly exciting to me to witness burgeoning institutional endorsement of digital technologies in healthcare delivery and education," he said. "The American Medical Association (AMA) used to think that the internet was dangerous, even issuing a press release in 2001 suggesting that Americans 'trust your physician, not a chat room,' because using the internet as a source of health information 'puts lives at risk.' Now, the AMA has three apps and recently launched an initiative encouraging innovation in Chart courtesy [x] CubeLabs, Dallas, Texas 22 Ophthalmology Business • April 2013

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