Ophthalmology Business

MAY 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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TM www.OphthalmologyBusiness.org Recruiting an administrator P. 20 Medical tourism: Increasing revenue Vol. 3, No. 2 P. 12 eZINE May 2013 May 2013 TM digital.OphthalmologyBusiness.org Wrongdoing and rationalizing Physicians and staff need to understand moral transgressions— and how easy it can be to overlook such misbehaviors Page 14 Is bigger better? The advantages of a small practice P. 8 An ASCRS Publication Donald R. Long Publisher don@eyeworld.org Julio Guerrero Graphic Design julio@eyeworld.org Stacy Majewicz Editor stacy@eyeworld.org Jena Passut jena@eyeworld.org From the publisher E veryone misbehaves occasionally. Some people have a deepseated psychological need to understand themselves as ethical and upstanding, so they learn to rationalize their wrongdoings. In this issue, John D. Banja, PhD, presents the case of Lance Armstrong as an example of rationalizing bad decisions. Dr. Banja then details two instances where physicians and staff might consider "bending the rules." As tempting as it might be to rationalize their behavior, physicians have suffered career-ending penalties for such transgressions. Read more in "Wrongdoing, rationalizing, and Lance Armstrong," on page 14. This issue contains a variety of articles that we hope you find useful and informative. In "Is bigger always better?" (page 8), contributing writer Enette Ngoei presents the advantages and disadvantages of working in a smaller practice. Sarah Cwiak, PhD, administrator of an ASC, gives "Four tips for OR efficiency" (page 18). She focuses on optimized scheduling, team flexibility, streamlined paperwork, and smart outsourcing. In "Recruiting an administrator for your practice," (page 20), Brad Ruden, MBA, discusses tips for hiring a practice administrator, which begins with a clear idea of your needs and the skill set necessary to fulfill them. Finally, Michael D. Brown, CHBC, offers his suggestions for making yourself invaluable to an employer. As always, thank you for reading. Daniela Galeano Production Assistant daniela@eyeworld.org Advertising Sales Jeff Brownstein jeff@eyeworld.org Don Long Publisher Paul Zelin paul@eyeworld.org ASCRS Publisher: OPHTHALMOLOGY BUSINESS is published quarterly by ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; telephone 703-591-2220; fax 703-591-0614. Printed in the U.S. Editorial Offices: OPHTHALMOLOGY BUSINESS, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; 703-591-2220; fax 703-591-0614; email: stacy@eyeworld.org Advertising Offices: ASCRSMedia, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; toll-free 800-451-1339, 703-591-2220; fax 703-591-0614; email: cathy@eyeworld.org Copyright 2013, ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Letters to the editor and other unsolicited material are assumed intended for publication and are subject to editorial review and acceptance. May 2013 • Ophthalmology Business eZine 5

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