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eZINE
May 2013
May 2013
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Wrongdoing and
rationalizing
Physicians and staff
need to understand
moral transgressions—
and how easy it can
be to overlook such
misbehaviors
Page 14
Is bigger better?
The advantages
of a small practice
P. 8
An ASCRS Publication
Donald R. Long
Publisher
don@eyeworld.org
Julio Guerrero
Graphic Design
julio@eyeworld.org
Stacy Majewicz
Editor
stacy@eyeworld.org
Jena Passut
jena@eyeworld.org
From the publisher
E
veryone misbehaves occasionally. Some people have a deepseated psychological need to understand themselves as ethical
and upstanding, so they learn to rationalize their wrongdoings.
In this issue, John D. Banja, PhD, presents the case of Lance
Armstrong as an example of rationalizing bad decisions. Dr. Banja then
details two instances where physicians and staff might consider "bending
the rules." As tempting as it might be to rationalize their behavior, physicians have suffered career-ending penalties for such transgressions. Read
more in "Wrongdoing, rationalizing, and Lance Armstrong," on page 14.
This issue contains a variety of articles that we hope you find useful and
informative. In "Is bigger always better?" (page 8), contributing writer Enette
Ngoei presents the advantages and disadvantages of working in a smaller
practice. Sarah Cwiak, PhD, administrator of an ASC, gives "Four tips for OR
efficiency" (page 18). She focuses on optimized scheduling, team flexibility,
streamlined paperwork, and smart outsourcing. In "Recruiting an administrator for your practice," (page 20), Brad Ruden, MBA, discusses tips for
hiring a practice administrator, which begins with a clear idea of your needs
and the skill set necessary to fulfill them. Finally, Michael D. Brown, CHBC,
offers his suggestions for making yourself invaluable to an employer.
As always, thank you for reading.
Daniela Galeano
Production Assistant
daniela@eyeworld.org
Advertising Sales
Jeff Brownstein
jeff@eyeworld.org
Don Long
Publisher
Paul Zelin
paul@eyeworld.org
ASCRS Publisher: OPHTHALMOLOGY BUSINESS is
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All rights reserved. No part of this publication may
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May 2013 • Ophthalmology Business eZine
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