Ophthalmology Business

MAY 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/130662

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Contents 5 From the publisher 8 Is bigger always better? Ophthalmology Business takes a look at some of the advantages of having a small practice. Page 14 Wrongdoing and rationalizing by Enette Ngoei 12 Medical tourism: Increasing revenue Traveling for eye surgery is becoming more common. Here's what you need to know. by Michelle Dalton 14 Wrongdoing, rationalizing, and Lance Armstrong Ophthalmologists and office administrators need to understand what moral transgressions like fraud look like and how easy it can be to overlook such misbehaviors. Page 8 Is bigger always better? by John D. Banja, PhD 18 4 tips for OR efficiency Keep things running as smoothly as possible so you can focus your attention on providing the best patient care. by Sarah Cwiak, PhD 20 Recruiting an administrator for your practice Hiring the right person begins with a clear idea of your needs and the skill set necessary to fulfill them. by Brad Ruden, MBA Page 20 Recruiting an administrator 23 Making yourself invaluable to your new employers Follow the three "As" to survive and be successful in today's marketplace: affordability, availability, and affability. by Michael D. Brown, CHBC 6 Page 23 Make yourself invaluable to employers Ophthalmology Business eZine • May 2013

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