Ophthalmology Business

JUL 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/138484

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Contents 3 From the publisher 6 Six ways to generate more leads from your ophthalmology website by Tammy Smith Page 6 Generate more leads from your website 8 Brown to blue: Procedure changes eye color A new laser procedure in pilot development could turn brown eyes into blue eyes, permanently. by Erin L. Boyle 12 Eye on your money: Insightful answers in your interest Certified Financial Planner W. Ben Utley shares the details you need to know about cash balance plans. by W. Ben Utley, CFP 14 Page 12 Eye on your money EHR conversion: Space, staffing, and flow considerations As you evaluate and implement your EHR, look at how it will be used during the exam process. by Larry R. Brooks, AIA 18 Technology in ophthalmology Diagnostic apps helpful to ophthalmologists, patients Health mobile apps can assist in the diagnosis and maintenance of patient care. by Erin L. Boyle 20 Page 18 Technology in ophthalmology The ethics of speaking up Failing to speak up or take decisive action despite knowledge of an employee's problematic conduct can cause harmful medical errors. by John D. Banja, PhD 22 Tips for marketing an optical dispensary by Ellen Stodola 24 "Second look" financing Although you can't solve patients' financial difficulties, you can offer them better, more flexible financing options than in the past. by Bill Rabourn Page 20 The ethics of speaking up 4 Ophthalmology Business • July 2013

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