Ophthalmology Business

SEPT 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/174774

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Page 11 of 26

The www of responsive website design by Brendan Gallagher and William B. Rabourn Jr. What it is, why is it important, and why the time is now W ebsite technology has evolved over the years, but none of the many changes has been more momentous than the explosion of mobility and the ubiquitous rise of internet access via a wide variety of mobile devices. We don't have a silver bullet for reaching all customers on all devices; however, current web technology and what we call "responsive" website design makes it possible to produce a site that the largest number of potential customers will be able to access. What is responsive website design? Responsive website design encompasses many different technologies, development processes, and web design techniques. In a nutshell, responsive websites make it possible for a single set of content and design 12 Ophthalmology Business eZine • September 2013

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