Ophthalmology Business

SEPT 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/174774

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continued from page 21 Because there are more referrals with better uncorrected vision, Dr. Schallhorn said he and colleagues have redoubled their efforts to try to provide the best uncorrected vision, and that means not stopping vision testing at 20/20. "We have to measure patients postop to determine out how we can The better the postoperative uncorrected acuity, the greater the likelihood that a patient will refer a friend or family member. Source: Steve Schallhorn, MD Send us your favorite APP! Have a favorite app that helps you with business or personal activities? Email stacy@eyeworld.org with the app name and how it helped you. Apps selected will be published in Ophthalmology Business and their submitters will receive a $50 iTunes card. You may be selected for a brief interview. 22 Ophthalmology Business eZine • September 2013 further improve our surgery," he said. "One important goal of laser eye surgery should be to provide patients their best achievable uncorrected vision," he added. Another thing Dr. Schallhorn and colleagues found was that what patients thought of the surgeon and the care provided by the surgeon were related to referrals. So if patients thought very highly of the care and skill of the surgeon and his/her ability to communicate, they were more likely to refer, he said. "That has placed added emphasis on the quality of our interaction with patients," Dr. Schallhorn explained. The study's findings add weight to the concept of continuous quality improvement, he said. In fact, the evidence has helped all the staff to get on board with aiming for better than 20/20 vision. In order to pursue this, Dr. Schallhorn recommended that practices track their outcomes and perform an analysis to provide optimal treatments. There are commercially available software packages that can help. Alternatively, utilize an established nomogram and follow proven techniques based on the practice equipment to improve outcomes. Finally, Dr. Schallhorn urged clinicians to push all patients to their best vision and "do not stop at 20/20." OB Editors' note: Dr. Schallhorn has financial interests with Abbott Medical Optics (Santa Ana, Calif.) and Optical Express. Contact information Schallhorn: 619-920-9031, scschallhorn@yahoo.com

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