Ophthalmology Business

SEPT 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/174774

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Page 4 of 26

TM www.OphthalmologyBusiness.org Responsive website design P. 12 Issues in selling a subspecialty practice Vol. 3, No. 3 P. 12 eZINE May 2013 September 2013 TM digital.OphthalmologyBusiness.org It's not as difficult as it may appear. This OWL webinar will get you started. Page 17 Six Tips to better networking outside the ophthalmic box P. 8 An ASCRS Publication Donald R. Long Publisher don@eyeworld.org Julio Guerrero Graphic Design julio@eyeworld.org Stacy Majewicz Editor stacy@eyeworld.org Jena Passut jena@eyeworld.org Daniela Galeano Production Assistant daniela@eyeworld.org From the publisher This issue of Ophthalmology Business eZine provides a variety of useful information for ophthalmologists, including why you should consider networking with local businesses, how to use social media to market your practice, and how patients can become effective ambassadors for your practice. In "Networking outside the ophthalmic box," contributing writer Vanessa Caceres presents six tips to help you decide how much your practice needs to network outside of the medical community. "Responsive" website design makes it possible to produce a site that the largest number of potential customers will be able to access. In "The www of responsive website design," Brendan Gallagher and William B. Rabourn Jr. explain what exactly responsive website design is and why it is important for your practice. Just as we've started to get a handle on traditional marketing platforms, social media marketing platforms such as Facebook, Twitter, LinkedIn, and Instagram are gaining visibility and credibility. Tammy Evans, MS, and Laura Wyant discuss the benefits, drawbacks, and ways to use these social media marketing platforms in your practice. Visual outcomes beyond 20/20 in LASIK surgery can affect the likelihood a patient will refer a family member or friend to your practice. Steve Schallhorn, MD, shares the details of a study he and colleagues conducted in "The science of patient referrals." "What's interesting is that [patients] were even more likely to refer if they achieve 20/16 uncorrected vision, meaning that achieving the best uncorrected vision possible helps drive referrals," Dr. Schallhorn said. We hope you find this information helpful and can put it to good use in your practice. Thank you for reading! Advertising Sales Jeff Brownstein jeff@eyeworld.org Paul Zelin paul@eyeworld.org ASCRS Publisher: OPHTHALMOLOGY BUSINESS is published quarterly by ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; telephone 703-591-2220; fax 703-591-0614. Printed in the U.S. Editorial Offices: OPHTHALMOLOGY BUSINESS, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; 703-591-2220; fax 703-591-0614; email: stacy@eyeworld.org Don Long Publisher Advertising Offices: ASCRSMedia, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; toll-free 800-451-1339, 703-591-2220; fax 703-591-0614; email: cathy@eyeworld.org Copyright 2013, ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Letters to the editor and other unsolicited material are assumed intended for publication and are subject to editorial review and acceptance. September 2013 • Ophthalmology Business eZine 5

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