Ophthalmology Business

SEPT 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/174774

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Contents 5 From the publisher 8 Networking outside the ophthalmic box When and why to consider networking with local businesses Page 8 Networking outside the ophthalmic box by Vanessa Caceres 12 The www of responsive website design What it is, why is it important, and why the time is now by Brendan Gallagher and William B. Rabourn Jr. 14 Why business people think doctors are stupid How did doctors earn the reputation of being bad at making business decisions, particularly in the area of money and finance? by Mitch Levin, MD, CWPP, CAPP 16 The OWL webinar: Marketing your business and products with social media Page 12 The www of responsive website design The key to effective social media is to ensure that you choose the ones that are right for your business and then leverage their marketing potential to the fullest by Tammy Evans, MS, and Laura Wyant 20 The science of patient referrals How patients can become effective ambassadors for your practice by Ophthalmology Business Staff Writer 24 Issues in selling a subspecialty practice The uniqueness of a subspecialty practice may require that a seller be open and flexible on the terms of a sale Page 14 Good business decisions for doctors by Brad Ruden, MBA 6 Page 24 Issues in selling a subspecialty practice Ophthalmology Business eZine • September 2013

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