Ophthalmology Business

OCT 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/197424

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Contents 3 From the publisher 6 Managing patient expectations Reeling in unrealistic expectations may mean convincing patients to wait a bit longer or declining surgery altogether by Michelle Dalton Page 8 Carving a path for female physicians 8 Carving a path for female ophthalmologists Opportunities and challenges abound for new women physicians by Vanessa Caceres 12 Social, digital media excellent platform for education Social and digital media websites can be an effective way for surgeons to connect and educate by Erin L. Boyle 16 Page 6 Managing patient expectations The greatest smart money secret to financing ophthalmic equipment and other major capital outlays With very large capital equipment needs, how do the most successful ophthalmologists win and keep winning financially? by Mitch Levin, MD, CWPP, CAPP 20 The agency advantage: Better management of the revenue cycle ASCs need to consider what is involved in managing the revenue cycle as well as the relative merits of keeping the services in-house or outsourcing by Erin Malloy Page 16 Financing ophthalmic equipment 23 From online to clinic How to increase patient conversion through online tracking by Ophthalmology Business Staff Writer 25 Grow your practice by attracting a new cultural niche Thoughtful approach could yield a surge in business by Vanessa Caceres Page 23 From online to clinic 4 Ophthalmology Business • October 2013

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