Ophthalmology Business

DEC 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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Give your ASC an annual check-up by Erin Malloy and Steve Sheppard, COE A s ASC development and management consultants, we are frequently asked to assess the operations of our clients' surgical centers, to evaluate the current state of the center's clinical and financial health, as well as identify opportunities for improvement. While the ideal approach would be an objective third party assessment, your center can benefit from an annual internal evaluation of clinical and financial factors by the staff member responsible for the center's day-to-day operations, typically the clinical director. of areas that you may not have previously identified. Review available information from: • Trade sources that identify or detail specific industry issues or upcoming changes. These organizations should include ASCRS, continued on page 18 Clinical factors Interview key stakeholders in the organization including the members of the governing body, the medical director, and key members of the clinical team. These discussions should be one on one and confidential so honest feedback is obtained. Inquire about their perceptions of the quality of care being delivered, the working environment for the staff and physicians, concerns they may have, and suggestions on how the operations of the center can be improved. The results of these interviews generally influence the scope of the assessment in a number December 2013 • Ophthalmology Business 17

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