Ophthalmology Business

DEC 2013

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/218448

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Page 9 of 27

Drawing app offers new way of creating images by Erin L. Boyle Senior Staff Writer The ophthalmology version of the drawMD app features interactive visual guides to enhance patient understanding of procedures and diseases 10 A new drawing application, drawMD, is providing a seamless, visually enhanced option to ophthalmologists to show and share images with patients in real time. The app, released in August, adds to 12 other drawMD applications across medical specialties, starting three years ago with urology under a business then called Ophthalmology Business • December 2013 Urologymatch.com. Now expanded to ophthalmology and under a different company name, the drawMD app allows users to illustrate complex ophthalmic procedures and issues and then provide a copy of that image to the patient. "We wanted to create a tool that was easy for a physician to pick up and use without a whole lot of training, without a whole lot of integration or disruption of current work-

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