Ophthalmology Business

MAR 2014

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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A n ASCRS Publication March 2014 www.OphthalmologyBusiness.org P RIVATE PRACTICE FELLOWSHIPS P. 14 P HYSICIAN SHORTAGES AND OPHTHALMOLOGY P. 24 E fficiency & customer s ervice p ractices P. 22 TM March 2014 Donald R. Long Publisher don@eyeworld.org Julio Guerrero Graphic Design julio@eyeworld.org Stacy Majewicz Editor stacy@eyeworld.org Jena Passut jena@eyeworld.org Carly Peterson Production Assistant carly@eyeworld.org Jeff Brownstein Sales jeff@eyeworld.org Paul Zelin Sales paul@eyeworld.org ASCRS Publisher: OPHTHALMOLOGY BUSINESS is published quarterly by ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; telephone 703-591- 2220; fax 703-273-2963. Printed in the U.S. Editorial Offices: O PHTHALMOLOGY BUSINESS, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; 703-591-2220; fax 703-273-2963; email: stacy@eyeworld.org. Advertising Offices: ASCRSMedia, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; toll-free 800-451-1339, 703-591-2220; fax 703-273-2963; email: cathy@eyeworld.org Copyright 2014, ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Letters to the editor and other unsolicited material are assumed intended for publication and are subject to editorial review and acceptance. TM March 2014 • Ophthalmology Business 3 w ww.OphthalmologyBusiness.org Vol. 5, No. 1 From the publisher T he cover article of this edition of Ophthalmology Business addresses an issue that some physicians may think they don't have to w orry about: business fraud. However, most frauds take place from within the company's own ranks, and more times than not, by trusted individuals who we would never suspect. "Fraud: Every business is at risk" (pg. 20) lists red flags for fraudulent behavior. Physicians know that potentially blinding conditions such as glaucoma and macular degeneration are usually asymptomatic until the late and difficult-to-treat stages. Is it possible that technology will be able to help identify these people before they experience significant visual dysfunction? A variety of online and app-based services offer screening and therapeutic opportunities for people with glaucoma, macular degeneration, and diabetic macular edema. Tony Realini, MD, explores this topic in "Want to examine your own eyes? There's an app (or a website) for that" (pg. 6). In this issue we delve into fellowship options for residents. Depending on where a resident's interests lie, a private practice fellowship may be advanta- geous. Three physicians who offer fellowships in their practices give details in "Private practice fellowships" (pg. 14). On the other hand, a greater number of potential patients and world-class opportunities to collaborate across subspecialties are benefits for residents considering fellowships in academic settings. Find out more in "Fellowships in academic settings" (pg. 16). The final article of this issue is "Physician shortages and ophthalmology" (pg. 24). Because of both an aging population and a general population growth, a 2012 report from the Annals of Family Medicine predicts the total number of office visits to primary care physicians will increase from 462 million in 2008 to 565 million in 2025. The same study said the U.S. will need almost 52,000 additional primary care physicians by the year 2025. Contributing writer Vanessa Caceres discusses how the dwindling number of primary care physicians will affect eyecare. We hope you find these articles useful. Thank you for reading! Donald R. Long Publisher 02-19_OB March 2104_Layout 1 2/19/14 11:07 AM Page 3

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