Ophthalmology Business

MAR 2016

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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March 2016 • Ophthalmology Business 3 www.OphthalmologyBusiness.org Vol. 7, No. 1 TM March 2016 Donald R. Long Publisher don@eyeworld.org Stacy Jablonski Editor stacy@eyeworld.org Julio Guerrero Graphic design julio@eyeworld.org Susan Steury Graphic design assistant susan@eyeworld.org Carly Peterson Production assistant carly@eyeworld.org Paul Zelin Sales paul@eyeworld.org ASCRS Publisher: OphthalmOlOgy Business is published quarterly by ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; telephone 703-591- 2220; fax 703-273-2963. Printed in the U.S. Editorial Offices: OphthalmOlOgy Business, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; 703-591-2220; fax 703-273-2963; email: stacy@eyeworld.org. Advertising Offices: ASCRSMedia, 4000 Legato Road, Suite 700, Fairfax, VA 22033-4055; toll-free 800-451-1339, 703-591-2220; fax 703-273-2963; email: cathy@eyeworld.org Copyright 2016, ASCRS Ophthalmic Services Corp., 4000 Legato Road, Suite 700, Fairfax, VA 22033- 4055. All rights reserved. No part of this publication may be reproduced without written permission from the publisher. Letters to the editor and other unsolicited material are assumed intended for publication and are subject to editorial review and acceptance. From the publisher M ore and more, patients are making decisions based on what they find online, but there is some- thing patients might not consider when posting their thoughts that some ophthalmologists want taken into account: the risk factor. If reviews and assessments do not take into account the risk factor, physicians might be dissuaded from taking more complex, risky cases, fearing negative and misinformed reviews. "Surgeons are getting paid the same amount for the average cataract surgery, so it's going to be harder and harder to find doctors who are going to want to do the really difficult surger- ies—that's a big issue," said Sandra Lora Cremers, MD, Visionary Eye Doctors. Read more in the cover article, "The perspective missing from online reviews: risk." In the third and final part of "Make your next retreat your best retreat," William B. Rabourn Jr., and Louis Pennow, MBA, BSHA, share how you can use your next employee retreat to define a goal for your practice, identify factors that stand in the way of reaching it, collabora- tively arrive at solutions, and then calculate how well those solutions work. If you missed Part 1 ("Behind every successful retreat you'll find a plan) or Part 2 ("Plan to score with a goal-oriented event") of this series, be sure to check them out in the September 2015 and December 2015 issues of Ophthalmology Business. Employee theft is a threat to your practice that you may never have considered in the past, but unfortunately, it's very real and can have a major impact on your bottom line. Common thefts include office personnel writing checks to themselves or to vendors to pay personal bills, the use of the company credit/debit card for personal reasons, and even medicine theft. "These types of fraud can add up quickly and represent large dollar thefts over time," according to Steve Dawson, CPA, CFE, Dawson Forensics. In "6 ways to curb employee theft," we present practices that you can implement immediately to curb the risk of theft. These are just some of the articles in this issue of Ophthalmology Business—there are many more tips and new ideas packed into these pages. We hope you find the articles useful. We love to hear from our readers, so please feel free to contact us if you have a question or idea for a future article. Thank you for reading! Don Long Publisher

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