Ophthalmology Business

MAR 2016

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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March 2016 • Ophthalmology Business 25 by Liz Hillman, Staff Writer An autorefractor in the palm of your hand "Our goal is to build the best refrac- tion technology on the market." a decision: Why don't we provide a dedicated phone for this device?" Dr. Zhou said, explaining why they didn't design it to work as an attach- ment with a person's existing phone. Company creates smartphone-based autorefractor, and seeks to revolutionize how refractive error is measured W hen the autorefractor at one of the Northern New Jersey Eye Institute's 4 offices went down, the technicians and physicians didn't need to wait days or weeks to have it repaired or spend thousands of dol- lars to have a new one shipped in. The problem was fixed in a mat- ter of minutes with SVOne, a hand- held, smartphone-based autorefractor by Smart Vision Labs (New York). "It was convenient, easy for someone to drive it up there, and we had an autorefractor working in 5 minutes as opposed to having to ship it out for repair for who knows how long," said Bernie Spier, MD, South Orange, New Jersey. The SVOne, a Class 1 device registered with the U.S. Food and Drug Administration, uses the com- puter of an iPhone and wavefront abberometry to measure refractive error. Smart Vision Labs co-founder Yaopeng Zhou, PhD, said the nearly $4,000 device, which comes with the iPhone, is meant to be thought of as a whole system. "The thinking behind this is a lot of people already have a phone, but it's a communication device. If we are launching this product as a serious medical product, we don't want people to have a bad experi- ence … taking a call or a scratched lens or different things; so we made continued on page 26 SVOne is a smartphone-based wavefront aberrometer used to measure refractive error. The device weighs less than a pound and costs nearly $4,000, making it far less bulky and expensive when compared to a traditional autorefractor. A recent study published in a peer- reviewed optometric journal found that SVOne obtained refractive measurements as well as traditional methods. Source: Smart Vision Labs

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