Ophthalmology Business

JUL 2017

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/838341

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Page 1 of 27

Whether your patient is a Gen Z or Millennial wanting LASIK, a Baby Boomer with presbyopia wanting to live free of readers, or an active Senior wanting unclouded, youthful sight with PIOLs, they all want clear, precise vision. Each generation has unique values and behaviors that tell us a great deal about what motivates them to seek your care. Understanding these generational diff erences can help you attract and convert patients of every age. Generational insights to guide your approach. The Vision Care for the Ages Generational Insight Series will provide valuable understanding into how Millennials, Gen X, Baby Boomers and Seniors make decisions about vision correction. The series will include educational articles, white papers and webinars that provide understanding about how each generation engages online and with media, as well as their relationship with healthcare providers. You'll also learn how barriers like cost can keep patients from moving forward and get actionable tips from real practices so you can see real-world examples to attract patients of all ages. A fi nancing solution for every stage. CareCredit will support this series with exclusive resources to help you remove cost as a barrier. It's all designed to meet each generation's information needs and help them move forward with the vision correction procedure they want. This insert was independently produced by CareCredit. Ophthalmology Business had no part in its production. The views expressed here do not necessarily refl ect those of the editor, editorial board, or the publisher, and in no way imply endorsement by Ophthalmology Business or ASOA. From pre-written Posts and Tweets, to in-practice displays, to ready-made web banners, you'll have access to everything you need to communicate fi nancing options with patients of diff erent generations. These free provider resources make it simple to reach out to patients, no matter where they are in the decision-making process. Knowing how to talk to patients of all ages about the vision correction procedures and treatments they want can help ensure your business grows for generations to come. If you're already a CareCredit provider you can access these exclusive resources including free displays for your practice. Please call our Practice Development Specialists at 800-859-9975, option 1 then 6. If you're not a CareCredit provider, you can get started at no cost by calling 866-853-8432. Opportunity comes at every age — and we're here to help you make the most of it. See your patients in a new way. Correction Ages for the Vision OPBUS0717RA Gen Z Boomer Millennial Senior Gen X Get expert tips to help you engage with each generation more eff ectively. Practice displays are an easy way to communicate both your commitment to precise vision and easier payment. ADVERTORIAL Introducing the Generational Insights Series.

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