Ophthalmology Business

SEP 2017

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/863388

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4 Ophthalmology Business • September 2017 6 How ophthalmologists are impacted by 'alert fatigue' Reducing alerts and alarms, making them more relevant to dial back on this potential patient safety issue by Liz Hillman 10 Reaching more patients with Google AdWords search engine marketing Use this tool to attract new website visitors, grow online sales, encourage consumer calls, and increase brand awareness by Chase Rabourn and William B. Rabourn II 14 Training residents for success Which methods help most by Maxine Lipner 16 Innovation in the delivery of eyecare How private equity is playing into ophthalmology by Liz Hillman 22 Boiling the frog Any fool can buy, but it's the wise man who knows how to sell by Roger Balser 23 When pharmacists change prescriptions: How and why they do it Perspectives on the practice of 'therapeutic substitution' by Liz Hillman 25 Determining a practice's optimal market share Is there an optimal market share for ophthalmology practices and, if so, are there best ways to determine it? by Rich Daly 6 Impacted by 'alert fatigue' 10 Reaching patients with Google AdWords 22 Boiling the frog 23 When pharmacists change prescriptions Contents

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