Ophthalmology Business

NOV 2012

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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what he wants. Of course, that retir- ing doctor has to recognize that he's no longer in charge. That's a hard thing to let go, but nonetheless you have to be respectful of what's best for the group. I would be saying to the group, "What will work for you?" That's the way Dr. Fine approached this: "Yes, I'd like to stay connected in some way." They worked out a schedule and worked out a pay plan, and it was pretty painless in the end. Dr. Fauria: In terms of early post-retirement activities, one factor that can be a barrier is called a "cog- nitive distortion." These thoughts are based in the belief that, I work hard, I'm driven, I'm accomplished as a physician, and all of a sudden, there's the reality of aging and mov- ing on to a different stage of life that is inconsistent with all that I have worked for. This can set the stage for cognitive distortions to play into procrastination and anxiety. It's important to develop factual, helpful self-talk. When feeling awkward, tense, or anxious about leaving the practice, it is helpful to normalize distressing feelings and practice using factual, helpful self-talk or silent language. For example: "It makes sense that I feel anxious about this. It makes sense that I'm uncom- fortable. That doesn't mean retire- ment is a bad idea. There's a lot at stake." An example of unhelpful self- talk that exacerbates anxiety is, "I feel guilty about abandoning my patients." The feeling confirms that there is something to be guilty about. That thinking reflects a cogni- tive distortion called "emotional rea- soning"—I feel something; therefore it's true. Cognitive distortions are common. Supporting physicians through retirement involves figuring out if any of these distortions are playing out in daily life and then replacing the distortion with a factual and helpful statement. Factual, helpful statements give permission to feel anxious about retirement along with an expression of confidence that distress feelings are natural and can be handled. Dr. Fine: For moving on, I have very little to say other than I am doing it and I like it. I spend more time with my family. I ride motorcycles approximately two hours each day, weather permitting. [My wife] and I went to the Toronto International Film Festival this year. Photography has become a new study for me, and I am more engrossed in leisure reading than I have been in more than 45 years. Retirement is a new endeavor for me. I think I am doing well for a beginner! OB Contact information Brown: lkbrown@finemd.com Fauria: tfauria@cascadehealth.org Fine: hfine@finemd.com Hoffman: rshoffman@finemd.com Maller: bmaller@bsmconsulting.com Packer: mpacker@finemd.com OVER 34 MILLION AMERICANS And they are walking into your practice everyday HAVE HEARING LOSS Increase Your Bottom Line ADD A HEARING CENTER TO YOUR PRACTICE A program designed to generate incremental sales Easy: Minimal eơort required from Physicians and staơ. No hiring, staƥng, ordering or other tasks. Avada does that for you. Simple Integration: Avada provides a seamless integration designed to flow with your current practice. To learn about the potential sales impact to your practice, call us today. 1-888-982-8232 Avada Hearing Care Partnering Vision & Hearing © 2012 Hearing Healthcare Management, Inc.

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