Ophthalmology Business

NOV 2012

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

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Making it clear by Vanessa Caceres Contributing Writer "If our educational efforts neglect those patients with lower health literacy skills, we may fail to provide adequate resources to those most at risk for poor visual outcomes." –Kelly K. Muir, M.D., and Paul P. Lee, M.D., from "Health literacy and ophthalmic patient education," published in Survey of Ophthalmology, September 2010 Written materials are a natural part of the healthcare process. Your practice probably gives patients edu- cational brochures, surgical and medical instructions, and consent forms. Of course, many patients probably read information on your website before they chose to use your practice. However, are patients truly understanding what you are telling them to do for better eyecare? Think of the implications if your written materials are too difficult to understand—there could be medica- tion errors, compliance issues, and mistakes that cause physical harm. At a minimum, the patients feel frus- trated and pay little attention to the information you have given them. "Patients with inadequate health literacy are more likely to demon- strate a poor understanding of their disease and less likely to adhere to Creating written materials your patients will understand 18 Ophthalmology Business eZine • November 2012

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