Ophthalmology Business

NOV 2012

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/94767

Contents of this Issue


Page 5 of 20

Contents 5 From the publisher Page 10 Improve patients' health literacy 8 Making your patient education message ECHO Harvesting social media creates additional outreach by Faith A. Hayden 10 Feeling misunderstood? Ignored? How to improve your patients' health literacy Patients may be ill-equipped to act upon written and oral instructions you and your staff give them by William B. Rabourn Jr. 14 Retirement done right, part 4: Moving on It's that final step in the process that can be the hardest for some by Stephanie Graham Page 8 Make your message ECHO 18 Making it clear Creating written materials your patients will understand by Vanessa Caceres Page 14 Retirement done right, part 4 6 Page 18 Creating clear patient materials Ophthalmology Business eZine • November 2012

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