Ophthalmology Business

NOV 2012

Ophthalmology Business is focused on business topics relevant to the entrepreneurial ophthalmologist. It offers editorial, opinion, and practical tips for physicians running an ophthalmic practice. It is a companion publication of EyeWorld.

Issue link: http://digital.ophthalmologybusiness.org/i/94767

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Page 7 of 20

Making your patient education message ECHO by Faith A. Hayden Contributing Writer Harvesting social media creates additional outreach D octors spend a large amount of chair time going over the ins and outs of surgical procedures and conditions with patients. But how much of that information do patients retain? Patient education doesn't have to begin and end with the office visit. Doctors can take advantage of the connectivity that comes with social media applications like Facebook and Twitter to reinforce that one-on-one time, allowing patients to get the most out of their appointments. Managing these social media accounts, however, can be time con- suming without the proper tools. To assist with this endeavor, healthcare media company Eyemaginations (Baltimore) has created ECHO, a customizable patient outreach and education tool for eyecare practices. ECHO is a new addition to the LUMA patient education suite, 8 Ophthalmology Business eZine • November 2012

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